As a local business owner Google plus should be part of your marketing mix. You don’t have to personally do it.
But at least 1 of your employees should post out some of your best content through Google plus.
This is instantly searchable. Google search engine indexes it almost instantly.
So you can post one of your articles and in under 5 minutes Google could be showing it in its search results.
Social Media Content Strategy:
1. Top _________ mistakes in _________
2. How to save money doing __________
3. Biggest questions to ask before hiring ____________
For example, say you’re a dentist.
You could use “top 3 mistakes which double your dental bill”. Second, “how to to save money on your teeth”. And finally, “biggest questions to ask before deciding which dentist is right for you”.
Obviously, hiring a dentist is a long-term solution and should be both a personal and professional fit.
Bend these formulas to your particular industry.
No matter what, your business is being talked about on social media sites. Are you going to be part of the conversation or let competitors bashing you be the only voice?
More from entrepreneur:
In this video, popular blogger Chris Brogan shares examples of successful ways business owners are using Google+.
“What Google+ is turning into is a place where people connect on [common] interests, and anything you share in Google+ to the public domain immediately gets picked up in Google the search engine,” says Brogan, president of Human Business Works, a small-business education and growth company.
Strengths of the main social media platforms:
- Facebook — connecting with friends, family and people you already know
- Twitter — real-time news stream
- Google plus — connecting/grouping around topics of interest. Google + calls these ‘circles’.
- LinkedIn — business networking and B2B marketing
Being part of the conversation on social media platforms is likely something your assistant can handle during slow times.
What social media sites is your local business using? Do you have plans to expand or reduce the platforms you’re on?
Leave your comments below because I’ve vow to read and respond to them.