As a local business you’ve likely got a limited marketing budget. But the numbers don’t lie.
So to thrive going forward your small business must have its own mobile app.
But how do you do so without breaking the bank?
There are a couple of online app builders including Magmito. For as little as $4.99 per month you can get started.
But the do-it-yourself route isn’t for everyone.
You must maintain professionalism and your branding in your mobile app. So ask me about “done for you” solutions.
How do you get your app downloaded?
There’s over 500,000 iPhone apps and over 400,000 android apps. So competition is fierce.
You must use your existing marketing channels. Encourage customers in your store to download your app.
Tell them they’ll get great deals and VIP membership benefits by downloading your mobile app.
The other thing to keep in mind is the way people search for apps inside of their respective app store.
They’re searching apps based on function. Search terms like:
These are some samples of top searches.
Here’s more from marketing Zeus:
Some entrepreneurs may argue that the impossibility of getting noticed in the App Store is a convincing argument against investing in a mobile app. But with consumers now spending more time interacting with mobile apps than ever before—more time even than they’re devoting to desktop and mobile web consumption, according to data published last year by mobile app analytics firm Flurry—that’s not a realistic option, either. Your business needs an app. And you need to figure out how to get it discovered.
It’s easier for retailers to get their applications noticed, compared to other SMBs. For example, Chomp (a startup dedicated to app discovery solutions) reported that app store query traffic for the term “shopping” increased 1,200 percent and “discounts” surged 3,000 percent on Black Friday 2011.
Even so, Chomp adds that more than 80 percent of all app store searches are made according to app function (e.g., “games” or “books”) instead of name, making it unlikely most consumers will ever see your app unless you urge them to download it.
Ask me your biggest concern about mobile app development? If you feel this is just a passing fad so your local business doesn’t need a mobile app tell me why.
I pledge to read and promptly respond to your comments.