A recent study showed 92% of Americans have a cell phone. I suspect it’s closer to 98%.
What’s fascinating in terms of your profits is mobile users now spend 33% of their media time on their smart phones and only 25% of their media time watching television.
This means they prefer this “always on media” of their mobile phones over having to be at home watching TV.
As I’ve reported before “Flurry found that the average user now spends 9% more time using mobile apps than the Internet.”
And it’s a staggering 91% surge for time spent in mobile apps in 2011. This growth trend is only going to continue.
So mobile search is important. Because mobile web browsing and search especially for local businesses is going to increase.
Mobile apps clearly must be a part of your small business marketing strategy because of these numbers. This is where your customers are and prefer to be.
Smartphone users are warming to the idea of paying on their mobile phone.
There’s a proliferation of mobile payment solutions with some being one click simple and easy-to-use. Their ease-of-use will only grow.
What exactly does this mean?
Users will simply be able to scan their smart phone over the register at their favorite stores very soon. In Japan people already swipe their smart phones in the subway to pay their subway toll.
Here’s more from business to community:
1. Discounts and promotions can apply automatically.
With the touch of a button or swipe of a finger, mobile e-consumers can purchase anything, from anywhere, at anytime. The global marketplace is literally in the palm of their hands (or, at least, in their pockets). What marketing potential does this provide?
For starters, you can lure customers with discounts and promotions that apply automatically. Last fall, Google Wallet helped guide people to two dollar smoothies. Other companies are jumping onto the bandwagon, with retailers like American Eagle, Office Max, and Toys ‘R’ Us offering discounts to shoppers using the Google Wallet app.
Who knows? Purchases motivated by mobile payment discounts may become the 21st century version of the impulse buy. My prediction is that businesses will begin to partner with credit card companies to offer mobile discounts See Chase’s email below for an example of some personalized offers already in effect:
The possibilities are dizzying. Use your imagination or your small business marketing agency to do location-based promotions and coupons for immediate effect.
Where do you see the mobile payment world going?
If you’re hesitant to embrace this technology what’s your main concern?
Put your quick blurbs in the comments because I vow to read and respond to you. This lively conversation could garner many small business owners huge profit increases.