It surpassed 12,000,000 users faster than any site in history.
It’s mostly women. Women make most buying decisions. So it’s a great place for your local business to be.
But 3 pitfalls include:
1. Copyright violations — these can hurt your brand and expose your company to liability that individual users don’t have.
2. TOS violations — again the rules are different for companies versus private users
3. Link stealing — Pinterest had a policy of swapping out user’s links for their own affiliate links. There’s conflicting information from Pinterest saying they’ve stopped this practice. But the jury’s still out.
As a local business owner your link should be fine because you’re not using affiliate links.
A good rule of thumb is to use only your own images. Post only those you own copyrights on into your company’s Pinterest account.
Here’s more from open forum:
Guard your brand
Limit your liability as a company by only pinning or posting images that you own or have licensed. There are big differences in how a consumer can behave on the Web and how a company can, according to Brian Heidelberger of Ad Age. His post, “How Brands Can Use Pinterest Without Breaking the Law,” is a worthwhile read.
If you have concerns about your company images being used or pinned on Pinterest, you can insert “no pin” code on your website and your blog posts. Flickr, the large photo-sharing service, instituted a no-pin rule for all its photos unless they are not copyrighted (as in Creative Commons).
I don’t think that Flickr banning pinning will be an issue or even a blip for Pinterest. But it signals that people are paying attention to copyright at Pinterest on some level.
Are you pinning yet? If you don’t believe the hype say why in the comments.
I promise to read and respond to your comments.