Mobile Marketing & Online Customer Getting Solutions

If you’re a local business owner who hates Twitter this is for you. If you think Twitter is a waste of time this is for you.

We live in a Twitter, text, sound bite world.

You can’t get away from people talking about you. And they’re talking about your business.

While many are probably saying good things about you some are saying bad things. How you respond to those bad comments online tells people volumes about your business.

They’re more interested in the response and how you rectify the situation not so much that a negative comment was posted. People understand sour grapes.

Tweet Angel calls you when someone bad tweets about you.

It’s affordable on even the tightest budget. Plans start as low as $9.95 per month. And best of all you don’t have to have anything to do with Twitter. It’s completely hands-off.

Real Phone Call

They call you about the bad tweet. You choose whether to respond or dictate a response for Tweet Angel to post.

So if you want to have a Twitter marketing presence without investing any of your own time on the Twitter platform then check this out.

Here’s more from Tech crunch:

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Here’s how it works:

Whenever a Tweeter posts something negative about a business covered by TweetAngel, a TweetAngel representative calls up the business owner. Yep, a real phone call. Then, depending on which TweetAngel plan the business has chosen, the business owner can respond to the Tweet directly or dictate a response to a TweetAngel rep, who will then respond to the disgruntled tweet using the business’s Twitter account.

Obviously there are plenty of different social CRM offerings out on the market, but TweetAngel aims to serve those who don’t have the skills, time, or resources to monitor a social media account. That said, getting set up on TweetAngel is pretty straight forward.

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Do you hate twitter? Sound off in the comments below.

Does this affordable solution sound like the answer to your lack of twitter interest? Let me know in the comments because I vow to read and respond to you promptly.

Twitter is considered by many local business owners the bane of their existence. It’s so reviled in some circles the small business owner doesn’t even have an account on the Twitter platform.

This is a big mistake.

A hash tag is a way to search twitter based around topics.

Twitter IS sound bytes.

Ask a provocative question.

Make a comment cliffhanger. This is a quick little sound burst which opens a loop. The person’s curiosity gets the better of them and they must click through to find the answer to close the loop.

Example: hashtag = #smallbusiness

or another #localbusiness

A major trending one right now is SXSW. Well promoted and well attended live events get tons of hash tag commenting.

Post interesting sound bites around these events and relate them to your topic. Then people will learn more about your business.

When people search twitter for your topic since you put the hashtag your tweets will show up. This gives you much further reach.

This lengthens your tweets’ shelflife.

Warning

3 hash tags max in any 1 tweet.

It’s a commonly accepted best practice to never use more than 3 hash tags in a single tweet. More than that is distracting and considered bad form.

More from entrepreneur:
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What are Hashtags?
A hashtag is simply a relevant word or series of characters preceded by the # symbol. Hashtags help categorize messages and can make it easier for other Twitter users to search for tweets.

When you search for or click on a hashtag you’ll see all other tweets that use the same hashtag. Only others who are interested in the same topic thread will likely be using the same hashtag…

Keep in mind, however, that Twitter is a real-time platform and its search function only goes back one week. If you want to pull older conversations, try using third-party services, such as Topsy, that archive messages sent over public social networks…

How to Use Hashtags for Business
By creating your own hashtag, you can use it to drive conversations about your business. Are you having a spring sale at your furniture store? You can tack #SaveBigAtMurphys on to your tweets, for example. Encourage your Twitter followers and others to use the hashtag. Maybe even do a daily giveaway or prize for the person who tweets the funniest pitch line for the store and uses the hashtag. At the end of each day or the end of your sale, you can do a scan for the hashtag and measure how many tweets were posted using it and how many Twitter users you reached.

If you’re hosting a business event, you can create a hashtag for it, too. Encourage attendees to use the hashtag when tweeting about the event. This will help organize the Twitter conversation while also promoting your brand.

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What other question do you have about hash tags? If you’re not using hashtags in your twitter marketing what’s holding you back?

I pledge to read and provide solutions to your comments.

Facebook and Twitter are social platforms. The experts supposedly say this.

What’s left out is they’re not solely social platforms.

You can properly ASK for business here. And you can GET business from these social media platforms.

The experts don’t give you this context.

You must lead with Free good stuff. Lead with good training. Lead with spectacular content.

Hook them in with compelling and educational content.

Then once they’ve interacted with you through a direct message the selling process begins.

I love the 3 contact rule. Basically, you’ll give free advice for up to 3 times. You spend no more than 3 minutes per each of those first 3 times.

Then ask for their business.

This avoids time wasters and people who’ll never do business with you.

Here’s more on this process from entrepreneur:

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If someone is continually asking for your advice, free product, tips and so forth, respond no more than three times, spending a maximum of three minutes each time, before you ask for the business. If the contact does not respond or decides to not do business with you, there is no need to offer additional expert advice and/or tips and guidance for free. People will respect you if you respect yourself and the value of your experience and advice by adhering to this 3/3 boundary formula. If you spend even a few hours every week going back and forth with the same person who is never going to do business with you, then you might need to keep your day job.
Related

If your business revenue has either leveled off or declined, it’s worth looking into whether your sales team is asking or has stopped asking for the business. If you find they are doing constant back and forth, crossing their fingers in the hope they will eventually get the buy from a customer, cut to the chase and send an email, note or even make a phone call to ask for the business, mentioning your previous contacts and guidance you have provided.

So why don’t most people ask for what they want? First of all, most people don’t even know what it is they want, which causes a delay in asking before you even start. What exactly do you want from the people you talk to and communicate with, whether it is online or in person?

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By setting aside a specific small amount of time each day for Facebook and twitter marketing you can get good results for your local business.

What strategy has been most effective for you on Facebook? On Twitter?

If you haven’t yet started your social media marketing machine what’s the 1 big thing stopping you?

I promise to read and respond to your comments so we can have an energetic conversation.

Twitter is an important tool for your small business. What’s even more important is getting positive ROI out of both your time and your money invested in the Twitter platform.

So what are those 3 tips to getting positive return from Twitter?

1. Observe what works

2. Get followers

3. Engage followers to sell

First, find people in your market to follow.

Find interesting business owners in your industry. They don’t have to be direct competitors.

By following them you’ll see what kind of tweets they send out. Do you like them or dislike them?

This gives you direction on how to run your twitter account.

The things you like are an indicator of what your followers will like. Now don’t go overboard because you have blinders on.

Who cares most about your business?

Obviously, you do.

You can talk about your business but also talk about other interesting things your followers and people in your industry would care about.

Second you gotta get followers.

I’m talking true followers.

I’m talking people who actually read your tweets. They’re highly engaged with your message. Rabid fans are best.

But at the very least having people who will go back through and scan all your tweets for the day is paramount.

If they’re not reading your communications are they really your follower?

Third, Be interesting.

Include a smattering of personal details.

I’m not talking about what time you went to the bathroom. No one cares about that.

But when you find interesting quotes tweet those. If something grabs your eye in the news and you can make a funny or sarcastic comment do that.

Basically, show glimpses of your personality. This is what people connect with in social media.

And this is why they’ll continue reading your tweets and come to you whenever they’re ready to buy what your business has to offer.

Rule of thumb: the 80/10/10 split

80% of your tweets should be of interest to your industry followers. These are business and industry topics they care about.

10% — the good stuff. Tweet out sales messages, invites to sales webinars, or invites to your live local events you’re hosting on meetup.com.

10% of your tweets should be personal details, things you find interesting, and glimpses into your personality. Twitter is about your unique voice.

Allow people to see this in short periodic bursts.

Here’s more from Entrepreneur:

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For entrepreneurs who are new to Twitter, the process of getting started can be the most challenging step. One of the best ways to find your way on the social network is to first look for people and businesses that you want to follow personally, according to Jason Falls, author and CEO of Louisville, Ky.-based Social Media Explorer, a social media marketing, digital marketing and public relations consulting service.

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Twitter is an important social media tool for your small business. Since it’s a tool approach it with discipline and a mindset to use it NOT allowing it to use you.

Have a question about what’s appropriate for twitter?

Unsure what kind of personal details make the most sense on twitter?

Leave those in the comments below because I pledge to read and respond to you with answers and resources.