What’s left out is they’re not solely social platforms.
You can properly ASK for business here. And you can GET business from these social media platforms.
The experts don’t give you this context.
You must lead with Free good stuff. Lead with good training. Lead with spectacular content.
Hook them in with compelling and educational content.
Then once they’ve interacted with you through a direct message the selling process begins.
I love the 3 contact rule. Basically, you’ll give free advice for up to 3 times. You spend no more than 3 minutes per each of those first 3 times.
Then ask for their business.
This avoids time wasters and people who’ll never do business with you.
Here’s more on this process from entrepreneur:
If someone is continually asking for your advice, free product, tips and so forth, respond no more than three times, spending a maximum of three minutes each time, before you ask for the business. If the contact does not respond or decides to not do business with you, there is no need to offer additional expert advice and/or tips and guidance for free. People will respect you if you respect yourself and the value of your experience and advice by adhering to this 3/3 boundary formula. If you spend even a few hours every week going back and forth with the same person who is never going to do business with you, then you might need to keep your day job.
If your business revenue has either leveled off or declined, it’s worth looking into whether your sales team is asking or has stopped asking for the business. If you find they are doing constant back and forth, crossing their fingers in the hope they will eventually get the buy from a customer, cut to the chase and send an email, note or even make a phone call to ask for the business, mentioning your previous contacts and guidance you have provided.
So why don’t most people ask for what they want? First of all, most people don’t even know what it is they want, which causes a delay in asking before you even start. What exactly do you want from the people you talk to and communicate with, whether it is online or in person?
What strategy has been most effective for you on Facebook? On Twitter?
If you haven’t yet started your social media marketing machine what’s the 1 big thing stopping you?
I promise to read and respond to your comments so we can have an energetic conversation.