Recently I attended a live marketing event here in Austin Texas. A number of topics were covered including Facebook pages for small businesses.
Here’s some pictures from the event. I got to talk with many of the attendees some of whom were local business owners looking to do a Facebook business page to better connect with their fans, customers and build more of a community around this.
Here’s 2 quick tips:
1. Frequent updates bring you more fans and customers.
New people within Facebook coming to your business page want to see that it’s a live, active and vibrant business. I’m not saying you have to update every day.
But for local businesses a good rule of thumb is three or four times a week to have status updates.
One of the easiest things to do is put images of new jobs completed. Then just put a quick description of what was done and the outcome of the job.
2. Enticement giveaway or coupon
Make an offer right there on your business page front and center. Maybe it’s a demo video they can watch to see why they should use your small business over your competitors.
Maybe you offer a coupon or discount they can redeem by becoming a fan.
These are just two of the ways you can use your Facebook business page to get more people coming into your local business and buying your stuff.
Talk to me about other ideas you’ve used which work. Or ask me questions about what else might work?
I promise to read and respond to your comments below.