Local businesses are quaking in their boots about the Facebook business pages switch to the new timeline format.
This likely creates a chasm between small businesses and big businesses.
Big businesses have plenty of budget to make the transition. Many local businesses don’t.
So what’s the cost effective solution?
Since many small businesses don’t have a dedicated social media manager simpler is better. So here’s a few tips:
1. Cover graphic
It can be 810 pixels wide. It can’t include any call to action. Just your business branding.
You can pin an event announcement, news story, customer review or interesting article about your industry. This “main event” stays highlighted at the top for 7 days.
This area gets top billing so make the most of this essential ad space.
3. Profile photos
You can include images of your business brand, offices, and employees. This makes your business more real and warms it to Facebook visitors.
4. About section
Tell a little about your business and you can include a call to action here.
5. App section
There’s room for 4 different pages or Facebook apps and anything goes here. I recommend call to action photos and other cool eye-catching photos.
Here’s more on the Facebook timeline transition from BizJournals:
One small businessman, Steve Rasmussen, who owns Milk Pail Market in Mountain View said he spends 15 to 20 hours a week on Facebook managing his company’s page, often while doing other things like watching TV or listening to music.
His page is quite active for a small business, with lots of posts about upcoming events like cheese tastings, deals on products and questions from customers.
“I announce these things (like events) either to try to get people to attend through Facebook, or just to let the community of Milk Pail know what we’re doing out there,” he said. “A lot of our customers really like knowing what we do behind the scenes.”
What 1 question do you have about how to get more customers from Facebook? If your business isn’t on Facebook your competitors are leaving you behind. What’s holding you back?
I vow to read and point you to solutions when I respond to your comments.