Courtesy Gerald Yuvallos of Flickr
“You’ll attract more flies with honey than vinegar” – old wives tale.I don’t know why you’d want to attract flies. But you do want more customers.
Attraction marketing is the huge buzzword today. Basically, it’s getting customers calling you. You do this by posting content in the form of articles, press releases, radio ads and videos on the Internet or through broadcast channels.
Done the right way they’re so enticing the prospect is compelled to follow up. They almost HAVE to call you.
I won’t get too deep into the metaphysical.
I’m implementing a content marketing strategy for More Customers Online to bring in the preferred client. I’ve thought long and hard about the clients we’re going to work with and those we’re going to turn away.
Sometimes I have to turn away a client because I don’t want to work with them. Sometimes there’s just not a personality fit.
It’s much more common to turn a client away because of what the research reveals. Sometimes there’s just not enough people searching online or talking on the Internet about their type of service to justify their investment with More Customers Online.
Our philosophy is all about positive ROI for you. You’ll be a long-term client. It’s a partnership to grow your business and profits. And after doing the research if this doesn’t seem likely we part ways as friends.
Intention
You want to be intentional in your business.
I told you the More Customers Online company philosophy so you can start thinking about your company’s philosophy.
1. What kind of customers do you want to work with?
2. Who is your ideal customer?
Once you define who this is you can be intentional with your communications, your marketing investment, and your company culture to attract those customers to your business.
Content Attracts
Now you can craft content and marketing messages which will speak directly to your ideal customer. It’s so enticing they’ll be compelled to contact you. It’ll be interesting and exciting for them.
Your ideal customer will feel you’re talking directly to them 1-on-1.
The most powerful word in the English language, in any language, is your own name.
When you tune your content to this level your ideal customer will almost feel as if you’re calling out to them by their own name. And this is irresistible to them.
This is attraction marketing at its best.
A Closing Example
I was with my friend Dimitri Kozlov who came into Austin for a business growth summit.
We hung out and did standup paddle boarding. I’ve never done standup paddle boarding before. Thankfully, it was easy to get the hang of and very enjoyable. It was also very exhausting.
I vaguely remembered where the paddleboard place was. I didn’t know what the name of the place was so we couldn’t even look it up on his smartphone. But I set the intention we were going to get there and we did without incident.
Afterward we stopped at Whole Foods. We didn’t know where something was and there weren’t any workers around. Just then on the next aisle a worker seemed to appear out of nowhere.
I can’t claim any scientific proof that we attracted this Whole Foods employee right when we needed her.
But these kinds of things are happening to me more frequently. I’m believing in attraction marketing and the law of attraction more and more. A missing piece most people have to the law of attraction is you’ve got to take steps and get into action. Movement toward your desires brings them to you.
I highly suggest you implement attraction marketing into your marketing mix today. It’s the most powerful way to bring new customers into your business.
And since you’re developing compelling content which speaks directly to your ideal customer it’s an asset. Because of Google, Bing and Yahoo your content lives forever. It continues to attract your ideal customers to you forever. This is the greatest power of the Internet, when used correctly.
Leave your comments below about successes or questions you have about content marketing. It’ll be a lively conversation.
