Power networking involves a few quick steps.
One fundamental you probably know is that it takes 7 to 12 times for someone to see your advertising before it achieves “top of mind awareness”.
Applies to Networking
Yet so many people attend networking events sporadically and randomly. Choose 5 or 6 events each month to attend.
Attend them every month without fail.
It’s not about who you know. It’s not about what you know.
It’s about who knows you. Do they know what you do? When one of their friends has a complaint which your business can solve are you the first person they think of? Do they then recommend you?
The only way to get this position in their mind is by them seeing you in person over and over again. This is the true power of live events.
Attend the same live events over and over. This gets you the 7 to 12 times rule. You’re branding yourself as a problem solver for whatever business you’re in.
I always make good contacts at the Internet marketing party events. They happen once per month.
2 out of this year’s 4 events have landed me 2 major referral sources. These are media companies and website design companies who don’t want to do SEO or local search. They’ve been looking for a proven quality provider.
Someone they can recommend to their clients. Their clients ask them all the time for SEO solutions.
Now I’m the goto solution they recommend to their clients.
I did this by attending 11 out of the last 12 Internet marketing party events here in Austin Texas. I recommend you routinely attend the same groups events each month.
I’ve got about 10 groups I attend each month. The members there know me. And each month new people attend. So you still get to meet people you’ve never met before.
A win-win for all.
Tell me tales of your networking in a comment. You can leave a comment about the good, the bad or the ugly. The funnier the better. Useful success stories also welcome. Massive flameouts highly encouraged.
I promise you I’ll read your comment and be part of the conversation.