Mobile Marketing & Online Customer Getting Solutions

Local businesses and big brands alike are getting in on the Facebook mobile game.

Rich media is now possible.

This includes text, graphics and even embedded video because of mobile’s new HTML5 standard. Since everyone’s got a smartphone, or upgrading, rich media is way more mobile.

So it has to be part of your strategy moving forward.

On Dunkin’ Donuts Facebook business page a user can build their own custom drink with 3-D graphics and even feel their smart phone vibrating as if the coffee was pouring into their cup.

This kind of interactivity using multiple senses and smart phone capabilities will be key. I’ve even heard there were some apps which appeal to smells and odors. These offer a world of possibilities to the marketing agency working with your local business.

Here’s more from xconomy:

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This is a big step for Celtra, but founder and CEO Mihael Mikek would be the first to downplay its significance to Facebook’s overall mobile strategy. After all, the social-networking giant is undoubtedly trying out many kinds of mobile-focused ad technologies besides Celtra’s as it seeks to make boatloads more money off its growing mobile audience.

But the Cambridge startup, which took a long road through the recession to get to this point, now sits in a decent spot; mobile advertising seems poised for a rebirth. “This is just the beginning,” Mikek says. “The future will be doing optimization.”

He’s talking about things like making mobile ads shorter or longer depending on how consumers are interacting with them, and taking into account the time of day, consumer’s location, and weather when displaying ads. Celtra already does a lot of this, he says.

More broadly, Mikek, like others, sees that “everything is going to be mobile” in the future of technology. “The next releases of desktops will be powered by mobile software” built to work with things like touchscreens and apps, he says. “Mobile software is the software of the future.”

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What mobile steps have you already taken? What steps are you planning for 2012?

If your answer is none, make a quick note of that in the comments and tell me one sentence why.

I promise to read and respond to you with answers and solutions.

Recently I attended a live marketing event here in Austin Texas. A number of topics were covered including Facebook pages for small businesses.

Here’s some pictures from the event. I got to talk with many of the attendees some of whom were local business owners looking to do a Facebook business page to better connect with their fans, customers and build more of a community around this.

Your Facebook business page should be simple.

Here’s 2 quick tips:

1. Frequent updates bring you more fans and customers.

New people within Facebook coming to your business page want to see that it’s a live, active and vibrant business. I’m not saying you have to update every day.

But for local businesses a good rule of thumb is three or four times a week to have status updates.

One of the easiest things to do is put images of new jobs completed. Then just put a quick description of what was done and the outcome of the job.

2. Enticement giveaway or coupon

Make an offer right there on your business page front and center. Maybe it’s a demo video they can watch to see why they should use your small business over your competitors.

Maybe you offer a coupon or discount they can redeem by becoming a fan.

These are just two of the ways you can use your Facebook business page to get more people coming into your local business and buying your stuff.

Talk to me about other ideas you’ve used which work. Or ask me questions about what else might work?

I promise to read and respond to your comments below.