Content marketing is a buzzword that’s almost become cliché. You’ve probably heard how important it is for your business to grow.
It’s a fantastic tool but only when used properly.
You can use this unique and entertaining content to get better search engine rankings. This will then attract more customers who may end up sharing it with their online social networks in spur the all-important word-of-mouth.
In online speak this is “going viral”. Videos usually have the best chance of going viral but if you have really interesting, funny, or entertaining content it has the potential to do this, especially on the local level.
Most important factor: entertaining storytelling
Here are some tips from a video interview with a content marketing expert on business 2 community:
In his latest book, Managing Content Marketing, Pulizzi asserts that storytelling and content marketing are critical for any business today to attract and retain customers. He states that even though businesses are familiar with copywriting, the concept of content marketing may be foreign to many of them.
“We aren’t set up as businesses for long-form, creative storytelling on a consistent basis through multiple channels; through audio, through print, through social media, through blogging, through whatever the case is. How many more channels are there going to be? There’s going to be ten more tomorrow,” he says. But, sharing your business story on all these channels is a critical to attract and retain new customers.