It’s almost like an after party where people gather online. They love to see photos and videos. They love to see what’s new with their family members and friends.
They even love to see what old school friends and high school people are up to now.
This is what you’re competing with. This is the main reason they’re on Facebook.
So by designing engaging and fascinating content you can compete with these other updates. 70% of BTB marketers are already doing this.
Think of it like you’re at a networking party.
Would you walk up to someone you’ve never met and say, “Hey my name is ________, I sell commercial carpet supplies. Buy from me now.”
If you’re a successful networker you know how ridiculous this is. You’d never do it. Because it’d never work.
You’ve got to learn a little bit about the other person. If they say they’re into home decor you can talk about a cool book on Persian rugs or other carpets.
Then that can lead into a deeper conversation about commercial carpeting.
Keep this “I’m going to a party to meet new people” mentality. Do this and your success likelihood soars.
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2. Integrate leads with likes. ClearRisk, a risk-management company in St. John’s, Newfoundland, does this well. It offers a free, information-rich e-book in exchange for contact info. Once visitors like ClearRisk’s page, they are directed to an embedded sign-up for the company’s book, Insurance Premiums Are Killing My Business, which is delivered via e-mail.
Regularly share content like e-books, white papers and webinars within your Facebook content stream. Remind your fans of the usefulness and effectiveness of your content by offering solid links and snippets via posts that emphasize the material itself vs. sales-driven “Sign up now!” directives.
Social media marketing company Involver packs its Facebook presence with goodness that communicates the brand’s value: videos, a PDF with a collection of Facebook success stories, client logos and more. And its newsletter sign-up is in an obvious spot.
Share a success tip on how you’ve gotten a lead from your Facebook business page.
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