courtesy arbyreed on flickr
As a local business owner you probably wonder whether big Fortune 500 or Fortune 1000 companies advertising campaigns are effective.
I’m breezing through the weekly ads from grocery stores and farmers markets. One ad in particular gouges into my eyeballs like a gaff hook.
I couldn’t simply throw it away.
“It’s good mood food”
I don’t know what the hell good mood food is. I don’t think anybody does.
But that’s not stopping Arby’s and the advertising agency they hired from attempting to define it.
I’ve got nothing against Arby’s. I’ve enjoyed a Roast Beef Sandwich before.
But it’s certainly not healthy.
And people usually turn to fast food as “comfort food”. When you’re feeling down get something quick and easy.
It tastes good but you know it’s damaging you.
I’ll stay tuned in to see the progression of Arby’s “It’s Good Mood Food” long-term branding ad campaign.
As marketing campaigns go this one’s fascinating.
Leave your comment about other ad campaigns that forced you to double take.
Or the contrary side comment, a campaign so bad it was like a train wreck you couldn’t rip your eyes away
from.
I promise to read and reply to your comments in the conversation.
